[youtube]http://www.youtube.com/watch?v=X85A1dCpzsI[/youtube]

Tech Wow! video of the day via Gizmodo. Obscura Digital is the interactive firm that pulled off the technological feat of projecting those images on to a downtown San Francisco building. What is stunning is how their projection software takes into account the building’s surface and surroundings to make the projected images interact with it. According to their website, their projection software “compensates for geometry and provides corrections in real-time, resulting in a  seamless image on virtually any surface.” Peering into the company’s projects, I see that Obscura Digital is also working on many interactive video projects where the projections can become navigable user interfaces, etc.  It’s listed as one of the Top 10  most innovative ad/marketing firms by Fast Company.