Open source. Startup environment. Rapid prototyping. I got real dirty in the work process but I’m proud of the work I did with my fellow classmates. Introducing: Media Space , UW’s MCDM program’s answer for how businesses and communities can collaborate on social media, online and offline. The site is still in beta development, however, there is a blog and wiki documenting the process.

Conducted in a 10-week period,  our beta site saw me as the lead designer in conceptualizing and developing Media Space’s visual identity and website interface. From site maps, wire frames, logo concepts, website prototypes, utilizing cloud computing apps, to documenting the entire design/implementation process, this experience was a trip for a (traditional) print designer.

I’ve linked to my visual documentation of the logo process here:

Visual Identity Creative Agenda: Seeing what we’re up against, who are we? How are we different? How can Media Space break down the barriers between academia and communities to provide real-world, applicable advice for organizations to navigate digital media? So, we sized ourselves up.

Visual Identity Prototypes: Presented to the team, various prototyped concepts for Media Space logo and color scheme based on our creative brief.