Reading Walter Benjamin’s “The Work of Art in the Age of Mechanical Reproduction” was a murky affair for me. Filled with comparisons of different time periods and art mediums, Benjamin’s essay touched on changing perspectives of art as exposed to technology. What defines art? What is the value of art and how has that shifted over time? At its heart, Benjamin’s essay questions how technology, mass production, and mainstream accessibility have transformed the art world. I question Walter Benjamin’s positioning of art values in his approach. Why can’t accessible technology, artistic expression, and commercialism coincide together? Why do they have to stay in separate camps if they don’t have to? It’s a very narrow world if works of art can only exist in one realm.
What makes a work of art unique? Does universal access to artwork (in reproduction mode or exhibit-readiness) devalue the artwork’s existence? Benjamin admits that outside factors – from the opinion of the masses to socioeconomic access – can affect the perception of art and it’s value, all of which are factors outside of an artist’s control. A better question to ask is whether an artist a sell-out for mass-producing their artwork?
In his essay, Benjamin cites photography and motion film as mediums that merited artistic expression after it gained popularity from the masses. However, what about present-day artwork like interactive media, graffiti, and graphic design, which can tiptoe the line between commercialism, art, and possess a zero transaction cost in their digital reproduction? What comes to my mind? Present day, influential artists like Shepherd Fairey and Takashi Murakami. Shepherd Fairey is an American street artist who became world-renown for his iconic “Hope” poster of Barack Obama during the 2008 presidential campaign. The poster has been replicated many times over and was distributed to the public to disseminate. Has this lessened his appeal to art critics and the public? Hardly. Takashi Murakami is a Japanese artist who is well known for his high and lowbrow art in mediums from fine-art (paintings) to digital (animations) and commercial artwork (illustrated handbags for Louis Vuitton). These are just a few examples of contemporary artists who straddle multiple arenas in creating and distributing their artwork to a global audience.





